Simple Teens Gifting

The Challenge -

Simple wanted to create a playful, appealing gift set for its teenage audience. The challenge was to design packaging that felt fun and relevant to teens while staying true to Simple’s clean, natural brand identity.

The solution

I explored a range of concepts, from interactive and reusable wrapping ideas (such as a bandana that doubled as packaging) through to more streamlined gift box solutions. The focus throughout was on creating something that felt fresh and fun for a younger audience while aligning with Simple’s minimal and trustworthy aesthetic.

The Outcome

The final gift set delivered a fun yet simple solution that engaged a teenage audience without straying from the brand’s natural and trustworthy personality.