Simple Refunds
The Challenge -
Simple Refunds is a tech platform that helps businesses manage and automate customer refunds. They needed to modernise their digital presence and better communicate the value of their product. The existing UI visuals felt overcomplicated and dated, making it difficult for users to quickly understand how the product worked and why it mattered.
Working collaboratively with a brand and website designer, the challenge was to create a cohesive visual approach that clearly expressed the brand’s promise — fast, simple and seamless.
The solution
I created a suite of custom UI graphics designed to simplify and clarify key product journeys, helping to communicate functionality in a more intuitive and engaging way.
Working closely with the wider team, we ensured the visuals aligned with the evolving brand and website experience, creating a consistent and user-focused interface. The visual approach was then extended across organic social and supporting digital assets to maintain cohesion across touchpoints.
The Outcome
The result was a more polished and contemporary digital experience, with clearer product communication and a stronger, more unified brand presence.
The improved clarity and consistency across the website and supporting assets helps users more easily understand the product, supporting stronger engagement.