Shire Professions Finance
The Challenge -
Shire Professions Finance, a funding specialist for finance and legal professionals, needed a new identity that positioned them as a forward-thinking, credible and aspirational partner. Their existing brand lacked the clarity and consistency to support growth.
The solution
I created a refreshed brand identity with a new logo, colour palette and typographic system that projects trust and ambition. The identity came to life through a user-focused website with clear services, supported by a distinctive imagery style and a flexible graphic device. The brand was then carried across event stands, digital ads and long-form content including reports and brochures.
The Outcome
The rebrand repositioned Shire Professions Finance as a credible, modern and aspirational player within their sector. The unified identity created consistency across platforms and touchpoints, while enabling the business to confidently engage new clients and partners.