Philadelphia x Eurovision 2023
The Challenge -
Philadelphia partnered with Eurovision to create a special edition pack that celebrated the vibrancy and energy of the contest. The challenge was to capture the playful, eclectic spirit of Eurovision while staying true to Philadelphia’s brand identity.
The solution
I explored the visual world of Eurovision, drawing on its bold colours, patterns, and celebratory atmosphere. The approach focused on blending this expressive aesthetic with Philadelphia’s familiar brand architecture to create a pack that felt both distinctive and instantly recognisable.
The Outcome
The collaboration delivered a series of vibrant and celebratory packs that captured the spirit of Eurovision while reinforcing Philadelphia’s brand recognition. It created shelf impact and drove excitement around the limited edition release.