Heritage Easter Collection

The Challenge -

Cadbury wanted to refresh its Heritage Easter Collection, including Daim, Fry’s, and Turkish Delight. The challenge was to redesign the packs in a way that felt premium and celebratory while also giving each sub-brand a distinctive, ownable visual identity.

The solution

The redesigned Easter eggs used colour, pattern, and graphic texture to translate flavour into visual form. Each sub-brand had its own expressive identity while still feeling part of a cohesive collection under the Cadbury umbrella.

The Outcome

The result was a playful yet premium collection that stood out on shelf, celebrated Cadbury’s heritage, and captured the sensory delight of each flavour.