Reshaping Lending
An in depth, data informed market research report and paid social ads for financial lending company Lenvi. This campaign was focussed on how to engage with Gen Z borrowers.
The solution
I designed an in-depth market research report that presented complex data in an accessible and visually compelling way, incorporating infographics, structured layouts, distinctive graphic devices, and imagery to make insights easy to understand. I also created a suite of paid social ads optimised to capture attention and drive engagement with the target audience.
The Outcome
The campaign transformed market research into actionable, audience-focused content that helped Lenvi better understand and connect with Gen Z borrowers. The cohesive design and targeted ads supported engagement and lead generation while positioning Lenvi as a insightful and approachable lender.