Downswood Care Farm
The Challenge -
Downswood Care Farm is a small family-run farm offering bespoke art, nature, and animal care sessions. They needed a logo and colour palette that would capture their nurturing, creative, and outdoor-focused personality while appealing to families and community groups. The challenge was to create a visual language that felt approachable, warm, and professional, while clearly communicating the variety of experiences the farm provides.
The solution
I developed a logo, colour palette and website designed to reflect the farm’s personality and diverse offerings, while the colour palette and typography created a cohesive, welcoming look across all touchpoints. The website was structured to provide clear navigation, engaging imagery, and prominent calls to action, making it easy for users to explore and book the farm’s sessions.
The Outcome
Families and community groups can quickly understand the farm’s offerings, and the website supports a smooth user journey from discovery to booking. The identity not only reflects Downswood Care Farm’s unique personality but also strengthens their presence and accessibility, helping the business connect with its audience effectively.