Central Co-op Funeralcare
The Challenge -
Central Co-op Funeralcare needed to increase awareness and engagement around their At Need service, which provides immediate, 24/7 support following a death.
The challenge was to communicate this offering in a way that felt clear and accessible, while remaining sensitive and appropriate to the emotional context - encouraging users to engage at a highly vulnerable moment without feeling overwhelmed or confronted.
The solution
We developed a calm, stripped-back visual approach designed to prioritise clarity and reassurance. Soft floral illustrations were paired with a considered colour palette to create a sense of warmth and approachability, helping to gently guide users through the information.
The design system was created to be flexible across digital touchpoints, including paid social and a dedicated landing page, ensuring consistency while adapting to different formats and user journeys.
The Outcome
The campaign strengthened Central Co-op Funeralcare’s digital presence, delivering a cohesive and recognisable visual language across all touchpoints.
By balancing clarity with sensitivity, the work supports user engagement at a critical moment, helping audiences access information and services more easily while maintaining a calm, human tone.