Central Co-op Funeralcare
The Challenge -
Central Co-op Funeral care wanted to increase engagement and strengthen their digital presence across multiple campaigns. The challenge was to create clear, approachable, and visually engaging content for sensitive subject matter while driving interest and interaction online.
The solution
I developed a series of digital ads to drive engagement with Central Co-op’s funeral plan range and designed landing pages to streamline the user journey, with intuitive navigation, clear calls to action, and supportive visuals. All campaign content - including reports and downloadable assets - maintains a consistent visual language, cohesive graphic devices, and imagery to ensure clarity and enhance user engagement.
The Outcome
The work strengthens Central Co-op Funeralcare’s digital presence and engagement, helping to reach their audience effectively while maintaining a professional and sensitive tone. Campaigns are visually cohesive across all touchpoints, supporting both awareness and user interaction.