Cadbury x Peter Rabbit

The Challenge -

Waitrose wanted to create a bespoke Peter Rabbit tin as part of a seasonal gifting range. The challenge was to design packaging that celebrated the timeless character while feeling premium and ownable to Waitrose.

The solution

The final tin combined heritage illustrations with thoughtful layout, typography, and colour choices to give it a playful yet premium feel. It worked as both a functional pack and a keepsake item, extending the lifecycle of the brand touchpoint.

The Outcome

The design delivered a charming and premium gifting solution that appealed to both families and collectors, reinforcing Waitrose’s positioning as a retailer of thoughtful, high-quality products.