2023
Cadbury x Eurovision 2023
The Challenge -
Cadbury Dairy Milk partnered with Eurovision to create a special edition pack celebrating the joy and colour of the contest. The challenge was to infuse the brand’s iconic identity with Eurovision’s bold, eclectic aesthetic while keeping the pack instantly recognisable as Cadbury.
The solution
I designed a range of options for a limited edition pack that fused Eurovision-inspired graphics and colour palettes with Cadbury Dairy Milk’s signature purple and iconic design structure. The result was a pack that felt celebratory and distinctive while retaining strong brand recognition.
The Outcome
The design delivered a bold and celebratory pack that amplified the Eurovision collaboration, creating shelf standout and generating excitement around the limited edition release.