Bowmore Wealth Management - Women in Tech
The Challenge -
Bowmore Wealth Management wanted to generate leads by targeting women in technology and delivering content that would resonate with this specific audience. The challenge was to create engaging, professional, and insightful content that would attract attention and encourage action.
The solution
I designed a content offer in the form of a brochure/report that presented insights in a polished and professional way, using distinctive imagery and graphic devices to make the content more engaging. I also created a suite of digital ads to promote the report, maintaining visual cohesion across all campaign touchpoints.
The Outcome
The campaign delivered targeted, high-quality content that resonated with women in tech, helping Bowmore generate leads while reinforcing their credibility and thought leadership.